It is now 4 months to the day that we opened up our German Office and we thought it’d be good to give some insight in to how things have gone, how we feel the market is growing and also how important we feel that being on the ground in Germany has been for cementing our client relationships.
Firstly, I feel that the setting up of an office here has been a smooth transition which is beneficial not only for us, but for our extensive network of clients and candidates. I truly believe that we have been able to better serve our clients already by being able to gain a better insight and understanding in to German working practices and the culture of the nation as a whole. We have been able to meet face to face with candidates and clients alike and this has meant that we have genuinely been able to gain a better understanding of their personalities. This has been extremely valuable as it has helped us to be able to match up candidates and clients based on their soft skills as well as their qualifications and experience.
Further to this, the market in Germany feels like it is constantly evolving. Take Berlin as a case on it’s own and we see a thriving internet start-up scene that expects to continue to see sustained growth throughout 2013. It was reported last year that 2 out of every 3 start ups in Berlin were looking to grow their teams with top professionals and this has meant that we have been able to adapt our processes and move with this market. Berlin aside, the whole nation has a thriving Online Marketing and E-Commerce scene and places like Hamburg, München, Düsseldorf and Köln can now also be viewed as tech-hubs and look set to continue to cement themselves on the global industry over the course of this year.
So, 2013 looks set to be an exciting year for Adaptive Globalization GmbH as well as our clients, candidates and the industry as a whole. We have a lot in store that will continue to help us to refine our processes and with the hiring of Native German speakers as the next step for us, we have never been better set up than we are now in assisting our German clients as well as still being able to provide an unrivaled service on an international level.
Senior European Consultant